Outpost Event Co.
runs events your ICP actually want to attend.

Outpost Event Co. is an event strategy and execution firm that has helped dozens of B2B tech companies run memorable events that fill your pipeline.

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Trusted By

Survey Monkey

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Epic Unreal

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Tailscale

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Tamnoon

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Garner Health

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Wallarm

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DeepSeas

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Demandbase

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Metadata

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Dagster

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Dremio

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Stackadapt

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Traceable

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NRCHA

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Kasada

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Grammarly

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Superhuman

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Sybill

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Trend Micro

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Outreach

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Anecdotes.ai

•

ChiliPiper

Survey Monkey • Epic Unreal • Tailscale • Tamnoon • Garner Health • Wallarm • DeepSeas • Demandbase • Metadata • Dagster • Dremio • Stackadapt • Traceable • NRCHA • Kasada • Grammarly • Superhuman • Sybill • Trend Micro • Outreach • Anecdotes.ai • ChiliPiper

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Does this Sound Like You?

You sponsored a conference and scanned 200 badges that went nowhere.

You just got funding and leadership wants you doing events everywhere, but you have zero event people on the team.

You ran a few events, and the results were embarrassing.

Your field marketer just left and you have several events on the calendar with nobody to run them.

  • BIG Recommend

    When we started doing events, I was hell-bent on only running events I'd actually want to go to. Katie is how we made it happen.

    I've never once worried that our events would be corporate or stuffy. Katie runs fomo-creating events for us, and I don't have to worry about the logistics.

    BIG recommend.

    -Collin Mayjack, Sybill

  • Build real momentum, trust, and connection in B2B.

    Katie built one of the most engaged, thoughtfully run marketing communities I’ve seen...from scratch. But her impact goes far beyond community: she creates events, campaigns, and programs that build real momentum, trust, and connection in B2B. That kind of impact shows up everywhere she goes.

    —Alex Virden, Product Marketing at Vector

Most B2B Events Fail for the Same Reason

Nobody made a plan before booking the venue.

You picked conferences because your CEO saw them on LinkedIn. You hosted dinners in cities where you have zero customers. You handed the work to a generalist who's never built an invite sequence. Then you spent $180K and couldn't tie a single closed deal to any of it.

Events generate pipeline when you go where your buyers already are, give them a reason to show up, and build the follow-up plan before the first invitation goes out.

Work with Outpost Event Co. to run your Next Event

Here’s how it works:

Phase 1: Plan

We audit your event portfolio, interview your sales and CS teams, and map which events actually drive pipeline.

Phase 2: Build

We build your invite sequences, pre-event content, and day-of run-of-show for every event on the calendar.

Phase 3: Execute

We run your events, measure pipeline impact, and apply the learnings to the next event.

  • Go-To for all things Events

    Katie Ray is my go-to for all things events. She takes my basic, half-baked ideas and turns them into magical experiences- and does it with more enthusiasm than anyone I know. She can do literally anything. The only thing you will ever regret is not hiring Katie to work on your events.

    —Madeleine Work, Head of Marketing, PortPro

  • Executing Flagship Events with Excellence

    Katie took full ownership of some of our most important event initiatives — including GTM Masters at Dreamforce and the kickoff of Chilipalooza — and delivered with a level of structure, thoughtfulness, and follow-through that’s rare. She operates like a true partner to the business, not just an event lead.

    -Alina Vandenberghe, Co-Founder & Co-CEO at Chili Piper

  • Tenacity & Forward Thinking

    Katie Ray launched an aggressive go-to-market campaign for our organization and immediately gathered customer interest and partnership involvement. In just a few weeks, Katie accomplished more than an entire marketing team accomplished in 3 quarters. Her tenacity, forward-thinking, and brand understanding allowed us to make a flash in a crowded market faster, and with better ROI than entire contracted firms.

    —Aaron Bierlein, Director of Threat Intelligence Discovery at DeepSeas

Meet your Events Lead
A woman with long blonde hair and blue eyes smiling at the camera, wearing a brown turtleneck sweater, with a neutral background.

Katie Ray

Hey, I'm Katie.

I built my career running events for B2B tech companies and the same pattern showed up over and over:

Companies that struggle with events treat them as one-off line items instead of an interwoven system.

The results?

Conferences without follow-up. Field dinners without awareness behind them. Sponsorships were chosen because “the CEO saw a competitor at one”.

AKA: No interconnected strategy.

That's why I built Outpost Event Co.

We plug in as your fractional event lead and run events in a connected system.

Conferences build brand awareness so people accept the dinner invite.

Sponsorships borrow credibility from brands your buyers already trust.

Field events convert that warm awareness into the right 8-12 people at a table and real pipeline.

When I'm not running events, I'm in Texas with my horse Rocky, competing in reined cowhorse shows around Scottsdale and Fort Worth, or working on the NRCHA Foundation board.

Your events matter to me because I've lived your reality. Let's build the spider web together.

  • Plan for 1-2 hours per week for check-ins and approvals. We handle strategy, logistics, vendors, and on-site execution.

  • Series A-C B2B tech companies spending $30K+ per quarter on events who either don't have a dedicated events person, just lost theirs, or have a generalist who got handed events on top of everything else.

  • No. We run events. If you need demand gen, design, or PMM support, we bring in specialists.

  • A full-time hire takes 3-6 months to ramp and costs $120K+ in salary before they run a single event. We walk in with templates, vendor relationships, and a playbook on day one.

  • Monthly retainer, month-to-month. Starts at $10,000/month. Scope and pricing scale based on event volume and complexity.

  • Collaborative, honest, and straightforward. We're here to guide the process, bring ideas to the table, and keep things moving. We integrate seamlessly with your team so there’s no downtime.

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